We sell a highly curated selection of photographic accessories from the world's best manufacturers. Our product selection is based on the opinions of Southern Africa's very best outdoor photographers, who put their gear to use in testing environments on a daily basis.
Check out the shop menu to view our products or hit the ambassadors button to see the people who do inspiring work with our gear.
*Please note that the new site has several incomplete info sections and products, but we are working overtime to finish everything.
Premium Chinese Brands
Chinese newcomers like NiSi, Laowa and SIRUI are breaking the Made in China stereotype by swiftly racing to the front of their industries and driving innovation. We believe the photographic manufacturing industry offers a taste of what is to come to other segments and we are confidently backing it.
Head over to SIRUI’s May Madness clearance sale, which is by a solid margin the biggest discount you’ll ever see on their fantastic tripods. All products are discounted by at least 40%.
Revolutionary lens manufacturer, Laowa, specializes in fast wide angle lenses and unique macro lenses. One of our favourites, the Macro Probe lens, is pictured centre right / above. Originally funded via Kickstarter, this lens seems to have found it's calling amongst the cine industry for product shoots.
One of the key elements that drove our growth over the past 5 years has been our in-depth articles on choosing the right gear for your needs. We're going all out to rebuild this section in 2019.
I recently bought a filter through LG, and not only received my goods in record time, superbly packaged, but also with a little extra something inside the parcel...
Thanks Hougaard and LG for exceeding my expectations, what a pleasure doing business with professionals.
As a regular customer I can highly recommend Hougaard and his team without any hesitation - this company offers high quality products that are priced VERY reasonably. The service I have received is highly commendable and every purchasing experience has been an absolute pleasure! There are not a lot of companies out there that still has this level of integrity.
I have seldom come across such excellent service. Hougaard and his team have bent over backwards to meet my needs. I recommend them very highly indeed.