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If you pay it some thought, would you say that there are more portrait orientation or landscape orientation images used in all the media forms across the world? All film media (movies & television) is shot and viewed in landscape orientation and the cameras are thus designed to be used that way, which makes sense. Stills cameras are also designed for use in landscape orientation even though most photographers very often shoot in portrait mode, which doesn’t make quite as much sense. The only exception to this is pro-body cameras that have an ergonomically designed bottom virtually identical to the right-hand-side of the camera, featuring a second exposure dial and set of shutter, focus and custom-function buttons. This allows the photographer to conveniently shoot in portrait mode – simply rotate the camera 90 degrees and (almost) everything still feels and functions the same.